A Marketing minor offers a general marketing background to give students an understanding of core marketing principles, including marketing research and consumer behavior issues. In addition, students must take upper-level courses (at least 6 credits) in MKTG to get a more comprehensive understanding of marketing.
A grade of C or better is required for all courses in the minor.
A total of 18 credits including:
1. MKTG 301 - Principles of Marketing
Prerequisites: ECON 102 or 104; ENGL 015; MATH 021 or higher
2. MKTG 342 - Marketing Research
Prerequisites: MKTG 301; STAT 200 or SCM 200
3. MKTG 344 - Buyer Behavior
Prerequisite: MKTG 342
4. Select nine additional credits in MKTG. Six credits must be at the 400 level.
Advising and Course Selection
Students are encouraged to meet with a Marketing faculty member to select courses that most effectively support needs and career aspirations.
Declaring a Marketing Minor
To declare a minor in Marketing, you must go to eLion, click on “Minor Declaration,” and complete the information requested. If you have any questions about the minor, please contact the in-charge person for the minor, Dr. Mary Beth Pinto.