The Marketing major at Penn State Behrend prepares students for careers in business and government, and with non-profit organizations. Typically, graduates are employed in marketing management, sales management, retailing, market research, and brand management. The major provides a solid foundation in marketing practice, such as analyzing and understanding the needs and wants of present and potential customers, designing distribution strategies, researching marketing data, and coordinating marketing programs with other functional areas of business.
The major emphasizes the marketing of services. Marketing majors may also choose from additional business courses that allow greater specialization in quantitative (marketing research) or management perspectives while the non-business supporting courses allow for additional study in written and oral communication, psychology, foreign language, quantitative methods, or international studies.