Current Students: See the Recommended Academic Plans for more detailed course recommendations and refer to the University Bulletin for course descriptions and more degree requirements. Also be sure to check out Advice for Marketing Majors and find other resources on the Current Students page.
Typical Course Sequence
Below is a typical course sequence for the Marketing bachelor's degree program. Schedules will vary by student, depending on areas of interest.
| Semester 1 | Credits | Semester 2 | Credits | |
|---|---|---|---|---|
| Calculus | 4 | Effective Speech | 3 | |
| Rhetoric and Composition | 3 | Arts Course | 3 | |
| Humanities Course | 3 | Introduction to Microeconomics | 3 | |
| Natural Science Course | 1 | Natural Science Course | 3 | |
| Health and Physical Activity | 1.5 | Humanities Course | 3 | |
| First-Year Seminar | 1 | Total Credits | 15 | |
| Total Credits | 15.5 | |||
| Semester 3 | Semester 4 | |||
| Financial and Managerial Accounting | 4 | Writing for Business | 3 | |
| Arts course | 3 | Statistics | 4 | |
| Legal Environment of Business | 2 | Natural Science Course | 3 | |
| Social and Ethical Environment of Business | 2 | Introduction to Management Information Systems | 3 | |
| Introduction to Macroeconomics | 3 | Health and Physical Activity | 1.5 | |
| Total Credits | 14 | Total Credits | 14.5 | |
| Semester 5 | Semester 6 | |||
| Introduction to Operations Management | 3 | Consumer Behavior | 3 | |
| Marketing Research | 3 | Personal Selling (example) | 3 | |
| Principles of Marketing | 3 | Additional Business Course | 3 | |
| Corporate Finance | 3 | International Business course | 3 | |
| Basic Management Concepts | 3 | Non-Business elective | 3 | |
| Total Credits | 16 | Total Credits | 15 | |
| Semester 7 | Semester 8 | |||
| Strategic Management | 3 | Business-to-Business Marketing (example) | 3 | |
| Direct Marketing (example) | 3 | Services Marketing | 3 | |
| Advertising and Sales Promotion (example) | 2 | Non-Business elective | 3 | |
| Non-Business elective | 3 | Non-Business elective | 3 | |
| Non-Business elective | 3 | Non-Business elective | 3 | |
| Total Credits | 15 | Total Credits | 15 |